Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!


USC Uses and Gratifications Discussion

USC Uses and Gratifications Discussion


In this discussion assignment, I am taking a decidedly different approach to explicating a mass communication theory by applying the theory (uses and gratifications) in personal terms (how and why you use certain communication technologies and media). 

This is multi-tiered discussion assignment designed to (1) prompt an extended discussion, and (2) enhance your understanding of the uses and gratifications theory, (3) through its application to explain and predict peoples’ behaviors. 

Step #1:  Develop an initial post describing how you meet your personal needs through selected communication technologies and media use (seeing yourself as a ‘user’).  This initial post must be at least 350 words in length. 

Consistent with academic writing standards, cite your sources using an APA format within your narrative, and fully reference your sources at the end of your post.Hints:  Perhaps the best way to understand the application of uses and gratifications theory is to begin with your own communication technology and media use (seeing yourself as a user).  In fact, you can go any number of directions here, from the apps you most commonly use on your smartphone, social media platforms to which you subscribe or use, and, yes, even why you chose to take an online course rather than a face-to-face class. 

Taking directly from our notes, the Uses and Gratifications theory is rather straightforward:

Media users will seek out media that meets their needs and provides various forms of gratifications

Gratifications sought might not be the gratifications that are gained

If the gratifications that are sought are met or exceeded, it is likely users will return to that media

(“Uses and gratifications – Notes for Week 7 commercial uses of social media,

Furthermore, building upon what we have already covered in Week 1 with Diffusion of Innovation, you can build into your post why you adopted certain innovations (online banking, an AI-assisted writing app, using online conferencing programs such as Zoom or Microsoft Teams, etc.), discussing relative advantage, compatibility, complexity (was it easier to use), trialability (you got to try it out for free). 

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Writers Hero only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Writers Hero are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Writers Hero is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Writers Hero, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.