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UMASS New Target Market for Product Feedback

UMASS New Target Market for Product Feedback


Describes the new target market for product in detail

Criterion Feedback

07/21/23 You have analyzed the target market based on several factors that relate to the plan for the national introduction of the new product line using the inline store for Promotion and Sales (order-taking). Those factors include the target markets’ interest in online shopping, their interest in natural foods, and their ability to spend to support their interests. This is all good work.

You have also used the Claritas geodemographic/psychographic segmentation scheme to define the kinds of neighborhoods that SNHU Pet Supply should target for the introduction. This is out of alignment with the plan to go national with this introduction.

To move to mastery, please define a demographic segment of pet owners who care about pet health because of the exceptional health benefits the new products promise for pets.

Most learners use the APPA and websites to discover a segmentation scheme that works. The most common way that companies segment markets is by age and the most common way to use age in segmentation is to use the generations of the population.

Please use the press releases and search functions of the two resources noted above to seek information on Gen Z and their pets…Gen Y (Millennials) and their pets…Gen X and their pets…and Baby Boomers and their pets. Assuming there is a generation that stands out, please revise your analysis to focus on that definition of the Target Market.

David R.

Justifies why the characteristics of the new target market make it suitable for product, using evidence from authoritative sources

Criterion Feedback

07/21/23 Completing the link between the target market, their pets, and the pet food industry should complete these requirements as well.

Please review your existing narratives to see that they align with the new target market definition.

David R.

Determines the desired customer experience for new target market, providing specific examples

Criterion Feedback

07/21/23 You have described the target markets’ interests in several of the elements of the new product line offering. Please review and revise these discussions to include their interest in the quality, features, functions, and benefits of the products and see that they align with the new target market definition.

David R.

Demonstrates how new target market and desired customer experience align to the company’s marketing strategy, using specific examples to support your claims

Criterion Feedback

07/21/23 Completing the link between the target market, their pets, and the products should also complete these requirements.

Please review your narratives and revise them as needed to align with the new target market definition.

David R.

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