Description
1. Facebook and Instagram Marketing
Facebook is the most popular social media site for news. Facebook and Instagram are the top two social media platforms for marketing and advertising. Fun fact: Facebook owns Instagram. In 2020, Facebook had $84 billion in advertising revenues. 2019 ad revenues for Instagram were $20 billion.
Module 2 Discussion Week 1 Resources
Facebook for Business (2022)
A Guide to Facebook Marketing in 2022 (2022)
Facebook Ads For Beginners: FAQs, How To Set Up & Time-Saving Tips (2022)
The 2022 State of Facebook Ads Performance (2022)
Facebook Business News (2022)
Advertising on Facebook vs Instagram: Why Advertise on Facebook and Instagram? (2022)
Week 1 Discussion Post
Based on the resources provided or your research, share innovative ways businesses are using Facebook. Provide one example of an organization’s Facebook marketing campaign and one using an influencer. (Research Support Required)
This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
Week 1 Interactive Response to Classmate
Select an influencer campaign described by your classmate and share how you feel about it. Were you influenced? Why or why not.
The reply should be one paragraph in length (or about 50 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your response, but it is not required.
2. Week 2 Discussion Post
Instagram is More than Pretty Images.
Instagram started a decade ago and gained its billionth user in 2018. Businesses capitalize on the platform’s popularity propelling Instagram’s revenues to billions annually.
Module 2 Discussion Week 2 Resources
Guide to Get Started on Instagram for Businesses (2022)
Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram (2022)
How to Use Instagram for Your Brand’s Social Media Marketing (2022)
TikTok and Instagram: Using both platforms for ultimate success (2022)
Based on the resources provided or your research, share innovative ways businesses are using Instagram. Provide one example of an organization’s Instagram marketing campaign and one using an influencer. (Research Support Required)
This post should be 1-2 paragraphs in length (at least 100 words). Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format. NOTE: failure to use research with accompanying in-text citations to support content will result in reduced scoring “Level 2-Developing” on the grading rubric.
Week 2 Interactive Response to Classmate
Select an influencer campaign described by your classmate and share how you feel about it. Were you influenced? Why or why not.
Each reply should be one paragraph in length (or about 50 words) and must be substantive. Do not simply say “I agree” or “That is great”; specify why and be detailed in your explanation. You may use research in your responses but it is not required.
In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise, and interactive feedback. The excessive use of quotes will directly impact performance since this indicates a lack of comprehension and shows that you may not have mastered the concepts.
