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TU Apples Innovation Comprehensive Analysis Capstone

TU Apples Innovation Comprehensive Analysis Capstone

Description

The Capstone Assignment is an in-depth analysis of the publicly traded, international company you selected in Module 1. Students with a Nonprot Management concentration may select a non-prot organization that has an international presence.

Review the comparison and contrast paper you wrote to the CEO in the case assignment. Next write your 10 – 12-page paper on the overall ndings and recommendations, based upon literature and your SWOT analysis. Your paper should have no more than a 1-page executive summary as the rst page of your paper.

It is okay to provide condensed versions of tables or graphs within your paper, but provide full versions in your appendices.

Make sure your report is supported by literature and credible external websites such as www.gao.gov. It is okay to utilize organization websites to provide support for mission, vision, diversity statements, etc.

Cite sources used within the text and provide the bibliography in APA style (see APA Style Formatting: http://www.dianahacker.com/pdfs/hacker-shaw- apa.pdf or

http://www.dianahacker.com/pdfs/hacker-shaw-apa.pd… or http://www.apastyle.org/learn/tutorials/basics-tut…

Proofread your paper for spelling and grammar errors before submission.

Note: Title/cover page, executive summary page, references page, and appendices are not included in the 10 – 12-page count.

Each of the MBA Program Learning Outcomes (PLO) is embedded within the course. If you write a meaningful paper, touching on each area covered within the course, you will successfully achieve the Program Learning Outcomes. In constructing your analysis, students should cover all the topics (1 through 8) below. Special emphasis should be placed on those topics that relate to your particular MBA program concentration.

Below are the topics that are covered throughout the program and in this course.

Module 1 – Organization Background & Benchmarking

Module 2 – Organization Background, Ethics/Legal, and Current Events

Module 3 –Marketing, Financials & Accounting

Module 4 – Organization Culture, People, and Diversity

Module 5 – Strategy and Planning Analysis—Organization Goals

Module 6 – SWOT Analysis: Preparing for Recommendations

Module 7 – Recommendations, 21st Century, and Moving Forward

Module 8 – Synthesizing the Report (ALL)

The report is synthesized by interweaving the above topics in a coherent paper (avoid the tendency to rewrite the titles and make a running list. You had the same organization all session, so just ow with it). The Executive Summary is also a synthesis of what you learned.

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