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TRU Project Plan for a Dance Studio Essay

TRU Project Plan for a Dance Studio Essay



You have been tasked by your company to create a marketing campaign for a new product. Create a project plan by defining the goals, identifying project stakeholders, determining the project scope, and defining the project risks.

I am planning to open a dance studio:

  1. Project Goals:
    • Primary Goal: To establish a state-of-the-art dancing studio that offers a diverse range of dance classes and provides a comfortable, inclusive environment for students of all age groups and skill levels.
    • Secondary Goals:
      • Offer unique dance workshops and masterclasses by professionals.
      • Achieve a student enrollment of at least 150 in the first three months.
      • Maintain high student satisfaction rates.
  2. Identifying Project Stakeholders:
    • Internal Stakeholders:
      • Project team members (designers, contractors for studio setup)
      • Dance instructors
      • Administrative staff
      • Investors or partners
    • External Stakeholders:
      • Potential students and their families
      • Suppliers (dancewear, sound systems, flooring, etc.)
      • Local community groups
      • Regulatory authorities (related to business licensing, health & safety, etc.)
      • Neighboring businesses
  3. Determining the Project Scope:
    • In Scope:
      • Identifying and leasing a suitable location.
      • Designing and renovating the space to meet the needs of a dance studio (flooring, mirrors, sound system).
      • Hiring qualified instructors for various dance forms.
      • Setting up an administrative and booking system.
      • Marketing and promotion leading up to the studio’s launch.
      • Launch event for the studio’s grand opening.
    • Out of Scope:
      • Launching an in-house dancewear store (could be considered in a future phase).
      • Expanding to offer online classes (can be a future project based on demand).
  4. Defining the Project Risks:
    • Operational Risks:
      • Delays in renovation or setup.
      • Difficulty in hiring quality instructors.
    • Financial Risks:
      • Budget overruns due to unforeseen expenses.
      • Inadequate student enrollments leading to revenue shortfalls.
    • External Risks:
      • Economic downturns affecting discretionary spending on activities like dance classes.
      • Competition from established studios or new entrants.
      • Changing health and safety regulations (e.g., due to a pandemic) that affect studio operations.
    • Mitigation Strategies:
      • Having contingency funds.
      • Diversifying class offerings to appeal to a broader audience.
      • Regular stakeholder communication and feedback loops to make informed adjustments.

You can further customize and expand upon this conceptual framework to craft a comprehensive and engaging essay. Remember to dive deep into each section and provide as many specifics related to the dance studio world as possible.

Essential Activities: The material will assist you in writing your paper (attached material is a whole book.  you could read the content related to this essay )

FYI, the content we have covered so far: core project management concepts/project management fundamentals/project environments, the difference between deliverables/delivery cadence/development approach/project life cycles, impact on other project factors, Integration Management, Initialing/planning/executing/monitoring project, stakeholder (stakeholder management, identify stakeholder, plan/manage/monitor stakeholder engagement)

please focus on defining the goals, identifying project stakeholders, determining the project scope, and defining the project risks.

You may include some external books and materials for the essay and write in reference.

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