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SU Developing Evidence Based Innovation Strategies Essay “

SU Developing Evidence Based Innovation Strategies Essay “


Objective: To identify and propose innovative strategies to enhance an organization’s competitiveness, adaptability, and sustainability, substantiated by rigorous research and industry best practices.


Strategy Selection- What will you pick?

a. Product Innovation: Introduce a novel product or modify an existing one to meet changing customer needs or tap into new markets.

b. Process Innovation: Suggest new methods, techniques, or practices to enhance the efficiency and effectiveness of production or delivery processes.

c. Marketing Innovation: Propose new marketing strategies or campaigns based on shifting market trends or emerging consumer behaviors.

  • d. Organizational Innovation: Recommend structural or cultural changes to the organization to foster a more innovative environment.

Note: You are not limited to selecting just one; you can propose strategies in multiple or all areas or innovate in this area.

  • Research and Evidence Collection 

a. For each strategy selected, research industry journals, articles, case studies, and peer-reviewed publications to gather evidence supporting its effectiveness and potential ROI.

  • b. Analyze and present data or case examples of companies (both within and outside of your industry) that have successfully implemented similar strategies.

c. Highlight any risks or challenges faced by these companies and how they were addressed.

  • Linkage to Key Performance Indicators (KPIs)- you picked these out last week! Work with what you have and change what no longer fits if necessary

a. Detail how the proposed innovation strategies directly relate to industry KPIs.

  • b. Include data or examples from organizations that demonstrate a positive correlation between the chosen innovation strategy and improvement in KPIs.

Justification & Best Practices 

  • a. Using your research, explain why each proposed strategy is ideal for the organization.

b. Describe industry best practices associated with implementing each strategy and provide recommendations for the organization to follow these best practices.

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