Your Perfect Assignment is Just a Click Away

We Write Custom Academic Papers

100% Original, Plagiarism Free, Customized to your instructions!


Reflection on Situational Crisis Communication Essay

Reflection on Situational Crisis Communication Essay


Case study from Liberman et al.

Chapter 2 – When Edward Burkhardt Spoke, the Crisis Worsened: The Dangers of Crisis Miscommunication (pp. 9-16).

Timothy Coombs is the developer of the well-known situational crisis communication theory as well as the author of this case that tells about a small town in Quebec, Canada that experienced a train derailment and fire, killing 47 people. The fire consumed 30 buildings in the downtown area, and the majority of the town’s residents were evacuated.

Earl Burkhardt was CEO at the time of the crash and was the voice during the crisis. His messaging demonstrated how crisis communication can make a crisis worse for an organization. Among a litany of errors, Burkhardt: a) didn’t visit the site for five days after the accident, b) waited 36 hours before offering a response, and c) made jokes about the personal financial loss he would incur as a result of the crisis.


The purpose of this assignment is to help you practice the following skills that are essential to your success in this course:

Anticipate public mental stresses and apply appropriate risk communication strategies.

Identify appropriate channels for communication tactics with internal and external stakeholders.

Interpret how media coverage during a crisis affects internal and external stakeholder groups.


Using Coombs’s situational crisis communication theory, and guided by question #3 on p. 15 from Liberman (What possible explanations could there be for why Burkhardt choose his particular crisis response? How do you think he might justify the response?):

Write a reflection paper on how the situational crisis communication theory is demonstrated within this case study. 

Do you agree or disagree that Burkhardt’s crisis response aligned with the situational crisis communication theory? Why or why not? Make sure to support your answer.

Order Solution Now

Our Service Charter

1. Professional & Expert Writers: Writers Hero only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Writers Hero are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Writers Hero is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Writers Hero, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.