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Polychronic and Monochronic Cultures Discussion

Polychronic and Monochronic Cultures Discussion

Description

Lesson 1 (300 words)

Read the following article and consider the key differences between polychronic and

monochronic cultures with examples.

https://thearticulateceo.typepad.com/my-blog/2011/08/cultural-differences-monochronic-versuspolychronic.html

Lesson 3: (300 words)

Coca Cola

Coca Cola is a global brand. What do you feel is their global strategy?

The following articles provide more background:

http://www.forbes.com/sites/avidan/2012/03/15/inside-the-coca-cola-marketing-machine…

Lesson 4: (300 words)

Have a look at the following videos on market entry strategies:

https://hbr.org/video/2226849456001/how-to-reach-c…

What do you think are the main points being made in each of the videos?

What is the most important point in your opinion?

Lesson 5: (300 words)

  • Which market entry modes are particularly relevant when entering markets in foreign countries?
  • As we have seen there are several entry modes that can be considered, depending on whether the objective is to test the market or establish a strong long-term presence along with the desired level of control and investment.
  • Which market entry modes are particularly relevant when entering markets in foreign countries?
  • As we have seen there are several entry modes that can be considered, depending on whether the objective is to test the market or establish a strong long-term presence along with the desired level of control and investment.

Lesson 6 (400 words)

PT1 (200 words)

What is the role of the various tools available for marketing communications?

https://www.youtube.com/watch?v=UhQ2T5V2SQE

https://www.youtube.com/watch?v=k6WF0O1Mnvk

  • How has it changed in recent years?
  • What is the purpose of marketing communications?
  • What is the media available to today’s marketers to engage with consumers?
  • Can you list them?
  • Take a look at the following video:
  • What does it tell you about the behaviour of consumers?

PT2 (200 words)

Research this issue and consider any implications here for the marketing communications mix and in particular personal selling and advertising.

(You need to go reference in the lesson the topic above where this is written in Lesson 6)

Lesson 10: (300 words)

PT 1

Explore the following websites:

Shell: http://www.shell.com

British Airways: http://www.ba.com

eBay: http://www.ebay.com

For each company, identify as many ways as you can in which the company is using the Internet for marketing. Compare and contrast the three approaches.

PT 2 (300 words)

Turn your attention to a website you use frequently. Call it up on your browser, navigate the

links, perform the various transactions. What does customer experience mean to you, in the

context of this website?

(Use amazon.com).

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