MKT 640 CIU Research Problem and Philosophical Worldview Questions

Description

Before starting on this assignment, ensure to read Chapters 3 and 4 in your textbook Research Methods for Business as you will gain an understanding of identifying and narrowing down a research problem.

Based upon the research you would conduct for your final project in this course, either find a business problem from the literature or use an existing problem within a business. The problem should be one that you are interested in researching and MUST be a business problem. Once identified, write a properly formatted general problem statement, as well as a properly formatted specific problem statement. This should be a very carefully worded statement that clearly states the problem to be solved. The general problem should begin exactly as follows: The general problem to be addressed is (then state your problem)…resulting in..(then state the consequences of the problem)… Likewise, the specific problem is narrower in scope and labeled similarly: The specific problem to be addressed is..(state the problem)…resulting in..(state the consequences of the problem)…

Both the problem statements must include supporting information to assist in explaining the problem and must contain at least three scholarly sources to substantiate the problem. Scholarly sources should ideally be within the last three to five years. Proper APA formatting should be used, including a title and reference page. Your submission should consist of the following sections and criteria:

The general problem statement
The specific problem statement
What supporting information do you have to justify the validity of your problem?
At least three scholarly sources published within the last three to five years
APA formatting (A title page, a reference page, 12 pt, double-spaced)

Question 2

We all have unique experiences and perceptions that shape what we believe about the world. Our beliefs and underlying assumptions influence our natural approach to research. Philosophical worldviews vary in terms of their congruence with qualitative and quantitative research.

After reviewing chapters 1-2 in your textbook Research Methods for Business and considering the four philosophical worldviews (i.e. positivism, post-positivism, constructionism, pragmatic) explained on p. 22-24, answer the following questions:

Which philosophical worldview most closely aligns with your perspective and the way that you view problems in the world? Provide a detailed rationale for your position.
How does understanding the connection between philosophical worldview and research methodology assist you with your research approach?

post at least 500 words and cite two outside scholarly resources and your textbook (at least three sources)

Textbooks

Research Design

Qualitative, Quantitative And Mixed Methods of Approaches (5th edition) John W. Creswell; J. David Creswell

Research Methods For Business: A Skill Building Approach, Enhanced eText (8th edition) Uma Sekaran; Roger Bougie

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