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MC The American Red Cross Narrative Paper

MC The American Red Cross Narrative Paper


Please choose any nonprofit you would like to study for this assignment!

Breakdown the title – market (a place where two parties gather to facilitate an exchange of goods or nontangible services), research (investigation or study of materials to establish facts and reach new conclusions), and journal (a daily record of research, thoughts, or observation).

Organize – your content based on the required checklist below. It is a ten-item list that you will use to fill your journal. You may use the required items in any order you choose. Journals are great because they keep information all in one place and permit future reference. This is a helpful tool to use before creating a marketing plan or devising marketing strategies as the research, thoughts, and observations you record in a journal will support your ideas.

Format – you are welcome to present the information in any format you choose. Here are several optional suggestions. 1) List the day/date and what you researched that day (like a diary) 2) A narrative paper conveying information as a story including sensory details (sight, sound, touch, taste, and smell). 3) Try a Bullet Journal, but please do not confuse the use of a bullet journal with listing information in bullet point format, complete sentences, and paragraphs should be used. Sample page to follow.

Length | Appearance – six pages including title or cover page and five APA or MLA reference citations. Including a date on your title or cover page is important to show at what point in time the content was relevant. Remember a journal is a tool to look back on for reference. Please use 1-inch margins, 12-point font, double spacing, and page numbers. Please exclude excessive blank space or pages. Exceeding six pages is fine.

Required content checklist – please make sure to include all of these items in your journal in any order you like.

1) Digital marketing – please choose one option here to discuss.

email marketing, mobile marketing, SEO – Search Engine Optimization (how easy was it to search and find your nonprofit)

2) Competitive environment.

SWOT Analysis

3) Target audiences.

Individuals or groups you are trying to reach or have a connection with your nonprofit – i.e., volunteers, members, donors, services recipients, or, Board members.

4) Social media.

What types are used and how much engagement is apparent i.e., how many Followers or Likes?

5) Nonprofit in the news.

Is your nonprofit in the news this week? Is there a way they could gain attention in local or national news?

6) Brief history.

Where does your nonprofit operate? How did they get started?

7) How your nonprofit appears to use the marketing mix.

Place – where your nonprofit operates – geographic impact.

Price – is there a charge for entrance or services?

Promotion – how does your nonprofit create visibility?

Product – does your nonprofit market a product, service, or experience?

8) What do you think the value proposition of your nonprofit is?

Extending an offer and making it a more appealing choice than your competitors.

9) The mission statement of your nonprofit.

You will need to locate this.

10) Please use two vocabulary words from this list.

Value proposition, Target audience, Market share, Reach, Marketplace, Branding, Charity, Philanthropy, Nongovernmental organizations (NGOs), Social enterprise, Capital, Social Media

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