Part 1(a) Use the attachment for this part. This is the executive summary that needs to be added to this attachment. Should be at least 300 words with in text citations that are based in the United States and are websites.

Part 1(b) This is a discussion response. And it should be at 200 words with in text citations that are based in the United States and are websites. This is just feedback to what the student wrote for their executive summary.

Lyft, Inc (NASDAQ: LYFT) was founded in 2012 by John Zimmer and Logan Green. Originally, the company was named Zimride from 2007 through 2012 as a ridesharing concept that was formed as a reference to the Zimbabwe culture. Green and Zimmer quickly gained recognition in the city of San Francisco as they grew into a company that produced over $4 billion in 2022 and nearly $3.2 billion in 2021. Even though Lyft only consumes around 30% of the ridesharing market against its competitor, Uber, they have increased its driver profile to two million active drivers per year. The company has gained a portfolio of nearly 12.5 million drivers each quarter that utilize the multimodal, ridesharing service.

Although the ridesharing company has increased its numbers significantly since the company’s founding in 2012, they have suffered tremendous losses since the company’s inception. Lyft continues to drive a competitive force against its rival, Uber, but its market share has only made incremental shifts since the 2020 pandemic. The company has made great strides to create a ridesharing application on smartphone devices that draws in a greater crowd with its innovative technology concept. Lyft continues to implement new collaborations and partnerships with organizations that create economically friendly options for its consumers which help create a more sustainable future.

After a thorough analysis of the company’s internal and external factors, Lyft must generate creativity within its technological advancements to maintain its market share. The strategist has created a professional plan that will not only share deeper insight into the company’s current position but has also provided potential solutions to enter new markets and build on its innovative technology endeavors.

Part 1(c) This is a discussion response. And it should be at 200 words with in text citations that are based in the United States and are websites. This is just feedback to what the student wrote for their executive summary.

Microsoft is a prominent global technology company with a staggering revenue. This American multinational Corporation offers extensive products and services, focusing on cutting-edge software and hardware for personal computers. To maintain its position as a leader in the technology industry, Microsoft must strategically navigate through increasing competition by mitigating threats and risks while capitalizing on growth opportunities. In this regard, Microsoft’s competitive advantage lies in fostering innovation. This can be achieved through external means, such as acquiring startups or internally cultivating fresh ideas. However, acquiring startups can be costly due to competitors driving up prices with their abundant resources.

On the other hand, fostering internal innovation is more sustainable yet challenging to replicate. It requires significant changes in motivating factors and organizational cohesiveness. By recognizing these dynamics and adapting accordingly, Microsoft can continue to thrive as a world-leading technology powerhouse. The company’s success hinges on its capacity to remain at the forefront of technological advancements while effectively managing market saturation within its oligopoly structure. Through astute strategic decision-making backed by continuous innovation efforts, Microsoft secures its prospects amidst an ever-evolving landscape of technological advancements and fierce competition within the industry. The plan must be carried out top-down in each of Kurt Lewin’s change models for one to two years. Most internal and external considerations point to the likelihood of prospects for expanding consumer bases. The company will be able to expand all of its product lines thanks to the expansion in these fields.

“A company SWOT analysis shows that it is well equipped to handle the expansion. Microsoft’s strengths include; popular brand recognition gained through a great reputation and dominance in the PC software category. Other platforms, such as Microsoft Azure, dominate cloud computing and greatly boost the company’s revenue. Despite the success, Microsoft has its weaknesses that pose a threat to the organization’s dominance. Its over-reliance on Windows and Office suites as primary revenue drivers exposes the company to potential market disruptions. Although through innovation, the company can bypass this threat and continue its dominance.

Externally, the company faces threats from competitors like Apple, Amazon, and Google. Its inability to tap into the mobile market is a major drawback to the company’s status. Global tech trends have also played a pivotal role in shaping the company’s strategic direction. The migration to AI is a potential opportunity they must tap into for future success.

Strategically, Microsoft is exploring several avenues, such as diversification and new market penetration. The journey ahead has both potential opportunities and challenges. With a robust plan set against Kurt Lewin’s change model, Microsoft is well set to continue its dominance as a leading tech company.