Marketing Principles Business Analysis Report Paper

Description

Students are required to individually complete the business analysis report, which examines the situational analysis of the organisation, its environment and the competitive market in which it operates. This assessment is designed to develop your capacity to learn and apply marketing concepts and undertake a situational analysis. This assessment will progressively be completed with time allocated and guidance provided by your teacher in the workshops.

The organsation you will examine is the Links to an external site.“>Concussion Legacy Foundation AustraliaLinks to an external site.. Please examine their website to learn about them and the work they do.

Useful links (more links may be added as new information comes to hand so, please revisit frequently):

Links to an external site.“>Former Geelong player Max Rooke had ’20 to 30′ concussions during his career, according to AFL class action writ – ABC NewsLinks to an external site.

Links to an external site.“>Former Collingwood AFLW player Emma Grant lodges court claim against Magpies over concussion duty of care – ABC NewsLinks to an external site.

Links to an external site.“>AFL concussion class action planned, with Melbourne law firm set to launch case for compensation in Victorian Supreme Court – ABC NewsLinks to an external site.

 more funding, research and education and consistent guidelines – ABC NewsLinks to an external site.“>Submissions to Senate sports concussion inquiry call for more funding, research and education and consistent guidelines – ABC NewsLinks to an external site.

Links to an external site.“>AFL commits $25 million to long-term concussion study | ABC News – YouTubeLinks to an external site.

Links to an external site.“>Concussion in Sport Australia | Australian Sports CommissionLinks to an external site.

Links to an external site.“>Concussion – symptoms, signs and treatment | healthdirectLinks to an external site.

Links to an external site.“>Former AFL players and doctors speak out about player concussion – ABC NewsLinks to an external site.

Learning Outcomes

The targeted Course Learning Outcomes for this assessment are:

CLO1: Examine the underlying philosophy of the marketing concept, its role as a business function and its relationship with other business functions.
CLO2: Identify and analyse the impact of key trends in the external and internal environments on the marketing-related activities of organisations.

Assessment details

Students will prepare a report describing the organisation and provide a situational analysis, including the environment in which it operates, the competitive market, and constructing a SWOT analysis and marketing objectives.

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