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LAPC Managing and Shaping Public Perception of Individuals Discussion

LAPC Managing and Shaping Public Perception of Individuals Discussion


What is your perception of the PR industry? Did you have some of the “misconceptions” listed in this section of the textbook?  Do you still feel this way, or has your opinion changed?

RESPOND thoughtfully to at least one classmate. Write two paragraphs, detailing your thoughts about your classmate‘s post. 

peer resposne:

I guess the big issue with PR or my misconception of it is that it’s used as a way to spin things in favor of someone who’s done something wrong or is painted in a bad light. In today’s world with things like cancel culture and whatnot it’s pretty common to see people put in the spotlight with their issues. So it’s common for PR to come in and spin things in a way that doesn’t make people look bad, this is pretty common with athletes, musicians and celebrities most of the time. It’s pretty tough to see anything else in regards to this side of PR because since society consumes much news through social media, that’s how PR is mostly used to work in favor of negatives things happening with individuals.

However with that being said, it’s nice to see that PR can also be used in a more positive light and how often it is used. The good that comes from that should be highlighted more in favor of PR spins and lies since more drama is an attention grabber. Getting the right message out and supporting people and events that matter is a great way that PR can be used to shed light on these things. Manipulating the media doesn’t always work, and now people aren’t so oblivious to what a potential PR spin can do. So PR should be used in a way that brings recognition to events and people that actually matter and can make a difference in the world, because if not, then PR is just going to be a common misconception that people like myself thought it always was. 

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