Your report should be approached as a “blue sky” pitch to your senior leadership team. The objective is to inspire the team about one exciting new practice being leveraged in supply chain management and to explain how adopting this practice would have a positive impact on your organization. You must leverage at least 3 professional resources for your research. You will identify at least one company using this strategy that you will feature in your report and summarize the impact it is having on them. Finally, you will explain why your organization should adopt this strategy. Your report should be organized into three parts as follows:

1. Frame the Opportunity
   You have to “hook” your readers by beginning with a focus on your own business. No matter how interesting you find the topic, you will lose your audience if you don’t immediately make a connection to a problem your organization is facing. To do this, you will leverage the 5 Operational Failings in Business to frame the opportunity. As a reminder, these are:
   • The products or services produced cost too much
   • Production and/or delivery moves too slowly to keep up with customer demand
   • There are too many quality issues
   • The organization doesn’t manage risks well enough
   • The organization is not able to innovate and be agile
2. Summarize the Supply Chain Innovation
   Explain the supply chain practice you have been researching, including:
   1. Where, when, and why it has evolved
   2. The challenges it addresses in the industries/sectors that have been using it
   3. Examples from at least one organization that has adopted this practice and how it has impacted their business
3. Bring it Home
   Explain how there would be a meaningful, measurable, positive impact on your business if you were to deploy this approach. You may organize this as you see fit, but you must address:
   1. Demonstrate applicability. You’ve got to deliver a clear pitch that answers the prompt: “So what? How does this apply to our business?”
   2. Explain how your business could implement this strategy, including:
      1. What would have to change about your current practices
      2. What resources would be needed to make those changes
   3. What risks does the company face in implementing this strategy, and what risks does it face if it fails to implement it?
   4. Finally, make a case for how this strategy will strengthen your competitive advantage by addressing one or more of the 5 Failings.