In this assignment, you will come up with an innovative solution that uses technology to contribute to achieving one of the 17 Sustainable Development Goals. For example, it could be a new app, a software platform, a physical device, a service, or any other technological solution that helps address a particular social or environmental challenge identified within an SDG.

The length is strictly seven pages maximum, with page limits for individual sections as shown

Your Business Case should include an Executive Summary, Concept Diagram, Triple Bottom Line Analysis, Users Personas, a Lean Canvas extended to include all three dimensions of the Triple Bottom Line, a discussion of ethical and legal considerations; and a list of References cited. Use Chicago 17th B (Author-Date) format for all references and citations.

The title, your name, student number, and Executive Summary are strictly limited to one page. Be thorough but succinct. The Executive Summary should describe:

• a novel technology-based product or service that addresses one SDG;
• compelling reasons why this project should proceed; and
• the target audience and how you will onboard users and early adopters.

A Concept Diagram together with any explanatory text is strictly limited to one page. It is important to note that Concept Diagrams are not intended to be finished designs or prototypes. Concept diagrams are intended to be visually compelling representations of your idea. The goal is for these diagrams to generate enthusiasm and a shared vision with potential investors and staff who will be involved in the design and marketing of your project.

Include three User Personas that are strictly limited to one page in total. These should represent a range of early adopter constituents who will use your technology-based product or service. For each persona, this should include:

• a picture, name, and short biography that will be used to develop sympathy and “get in the head” of people who will use your project and are likely early adopters;
• personal details (e.g., age, job role, lifestyle, hobbies, worldviews, employment status, education level, relationship status); and
• motivations and goals, including features of your project they will use (e.g., teacher vs student, parent vs child, manager vs employee would have different motivations and goals).

Provide a Triple Bottom Line Analysis that is strictly limited to one page. This should include: indicators that will be used to measure the success of your project and its overall impact; and strategies to mitigate risks and negative impacts, including those related to the protection of privacy and security.

Provide a one-page analysis of Legal and Ethical Implications such as the following:

• Legal implications, such as the General Data Protection Regulation (GDPR), the Office of the Australian Information Commissioner (OAIC) Australian Privacy Principles (APP), other legislation or guidelines as appropriate; and Terms of Use;
• Ethical implications, such as including issues related to equity, justice, respect of autonomy, beneficence, and justice, and those related to protecting personal privacy and security.

Include a one-page Triple Bottom Line Lean Canvas for your idea detailing: the problem to be solved expressed as a “how can we” statement; and positive and negative impacts along each triple bottom line dimension.