The purpose of the assignment is for you to demonstrate a graduate level understanding of the direct correlation between the elements comprising the Contemporary Value Chain and the customer’s purchase experience.

Directions

Use the already APA formatted template in Course Documents titled “Unit 1 Assignment Template Contemporary Value Chain” as your starting point for this assignment. Download the template and save it as your own document, for example, YourNameUnit1GB570.docx.

Think about a horrible purchase experience — one you will never forget and perhaps because of which you will never buy anything from that brand ever again. Perhaps you told other people how shockingly bad this purchase experience was. In your paper you will describe the experience using the directions included within the Unit 1 Assignment template.

Internet references are not accepted for this assignment, although you may use Internet research for your own learning. Articles must be peer reviewed. At least two different sources are required to be used as references for this assignment, one from the textbook and at least one article from the Library.

Think about what the (brand name) company could/should have implemented within their value chain to have ensured your experience was not bad, but instead left you with surpassed expectations (a delighted customer).

In the essay apply at least four of the elements in the Contemporary Value Chain Model and suggest how the company can improve the customer experience by fixing value chain elements. This is your opportunity not only to see where the brand’s value chain was not working properly, but to recommend what needs to be done so future customers have delightful experiences.

Write your paper using first person perspective.

Include a conclusion summarizing the paper’s content without introducing any new information.