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Coastal Carolina Community College Public Advocacy Campaigns Conducted by Organizations Essay

Coastal Carolina Community College Public Advocacy Campaigns Conducted by Organizations Essay

Description

need this essay improved also need in apa and citations added

  1. Identify two successful and two unsuccessful public advocacy campaigns conducted by organizations in the past 5 years that had a significant digital marketing component.
  2. What do the successful campaigns have in common compared to the unsuccessful campaigns?
  3. What kind of topics galvanize activists and why?
  4. Explain what changes you would have made to the unsuccessful campaigns and why.

Directionsss

  1. Make sure that you use proper grammar, word choice, syntax (arrangement of words to create well-formed sentences), and writing mechanics (capitalization, punctuation, and spelling).
  2. Properly cite and reference.

Over the past five years there have been many unsuccessful . Two that stick out to me is the Biden grassroots campaign and Water is Life

The Biden campaign organized volunteers to advocate for President Biden. The campaign was very successful in digital marketing efforts The campaign was able to organize volunteers to staff outreach and marketing efforts for the campaign (Nunez, 2020) The campaign was very good at organizing volunteers to knock on doors etc

the water is life was a successful campaign aimed to raise awareness and gather donations for third-world countries through the hashtag #firstworldproblems. This campaign effectively leveraged social media engagement by incorporating elements of humor, virality, and personalization. By injecting comedy and relatability, the campaign cleverly redirected the discourse surrounding the challenges faced by people in less privileged nations. The approach resonated with the audience, fostering a sense of relatability that encouraged widespread sharing and awareness.

the Pepsi: Kendall Jenner TV Spot. The Pepsi Kendall Jenner TV ad was focused on social protests unimportant and hurt the real problems that many groups faced. The campaign lacked authenticity and sincerity, which are key for successful advocacy. For Airbnb’s Floating World Email, a clearer and more transparent communication about their initiatives and efforts might have helped avoid backlash and misunderstanding. It is important for campaigns to have transparent communication and efforts in order to avoid backlash

The burger King tweet “women belong in the kitchen”. The goal was that the food chain was pointing the lack of female chefs in the restaurant business. They were on a mission to change the gender ratio but that left individuals grilling the fast food chain. They started to defend their stance by replying to comments soon later they took the post down and sent out an apology tweet. The main goal was to create equality but individuals saw it as sexism

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