Question:

Which of the stakeholders mentioned do you think has the most salience, and why?

What do you think Uber should do in response to the bill introduced by Susan Bonilla, and why

reply students one

According to stakeholder analysis, salience relates to how much a stakeholder may influence or be affected by an organization’s actions. Salience determination depends on the stakeholder’s power, urgency, and legitimacy (Perez et al., 2017). Several stakeholders are engaged in this case. However, the most salient stakeholders are the girl’s family, who passed away, Uber company, and the legislators’ representative, Susan Bonilla.

Regarding the girl’s family, the sad event of the death of a young child creates an emotional impact; the legislators and society may relate to this effect on emotions. The family’s pain and suffering may trigger strong empathy and emotional reactions, which could affect public opinion and decisions. Also, the accident raises ethical consequences about accountability, responsibility, and safety. The family’s viewpoint emphasizes the urgency of ensuring that drivers, pedestrians, and passengers are safe. Therefore, the family may work as policy change representatives for the safety of those people at all times when ride-hailing services are in operation. Their voice for change carries a sense of emotion and may push businesses and regulators to take action accordingly. According to the salience model of stakeholders, they are legitimate stakeholders as they have a direct interest in the outcome and they are significantly impacted. Also, the urgency is high due to the tragic incident (Wood et al., 2015).

Regarding another salient stakeholder, which is the Uber company, Uber established baselines for the whole industry as one of the most significant and influential businesses in the ride-hailing business. The industry of ride-hailing services as a whole may be affected by its influence. As a result of the accident, it may impact Uber’s business model, finances, and operational plans moving forward. The bill’s debate may result in laws changing that influence how Uber works, which might impact its profitability and expansion. Moreover, Uber’s reputation as a trustworthy business may be enhanced or further damaged depending on how it handles this situation. The active role of Uber may influence legislative outcomes and help to shape the regulatory framework. However, Uber has the ability to change its procedures and affect the end state of the case due to its size and economic power in the ride-hailing market. Although Uber is a well-known and powerful firm, its urgency may be less than that of the girl’s family. Nevertheless, they are salient due to the possible effects of legislation on their business model (Nicolescu & Nicolescu, 2021).

On the other hand, the legislators’ representative, Susan Bonilla, plays a vital role in this situation; she has the authority to influence laws that impact how Uber operates and how passengers are kept safe. The decisions that could be taken may result in legal changes that affect this industry; therefore, she has high power and legitimacy. Also, this tragedy might make resolving any potential regulatory gaps more urgent (Nicolescu & Nicolescu, 2021).

Regarding other stakeholders, such as Uber drivers, they have moderate salience; they are crucial to the company’s operations and may be impacted by regulations and insurance requirements changes. They rely on Uber’s policies and rules for their income and sustenance; hence, they have legitimate interests, but in contrast to the impacted family, they might have lower urgency. One more stakeholder is the companies that provide insurance; they also have moderate power and legitimacy. They have an interest in ensuring acceptable insurance coverage due to prospective changes in insurance regulations, so they have a financial interest in this situation. Additionally, customers as stakeholders have a high legitimacy and power because they depend on ride-hailing services, and their demand influences the industry. However, they might not be as urgent as the incident’s immediate stakeholders (Wood et al., 2015).

Uber should respond to Susan Bonilla’s bill comprehensively and responsibly while considering the stakeholders’ interests. As an initial response, Uber needs to show empathy by sharing condolences and support for the girl’s family and commit to taking action to avoid future incidents of this nature. Additionally, Uber needs to start an open dialogue with lawmakers, stakeholders, and the general public. An open dialog shows Uber’s ability to cooperate and its dedication to finding fair solutions that balance safety requirements and the interests of its drivers and customers. With this strategy, Uber appears as a leader in the industry who takes regulatory challenges seriously and works to address them (Zhang et al., 2020). Moreover, Uber has to work closely with insurance companies to establish proper coverage policies and rates to ensure the safety of both drivers and passengers. This collaboration with insurance providers shows Uber’s dedication to resolving any gaps in coverage and willingness to find appropriate solutions.

In general, the safety of passengers and pedestrians can be increased by enhancing driver training and safety procedures. Proactively improving safety supports Uber’s dedication to ethical business practices and can positively affect public opinion. In addition, Uber can engage drivers in the decision-making process by consulting them about the bill’s impact on them to address their concerns, fostering a sense of ownership and increasing adherence (Nwosu et al., 2020). Furthermore, Uber can adopt and develop technology that improves driver awareness and compliance with safety regulations during the app-on gap; this will lead to reducing the risk of accidents. Utilizing technological solutions shows Uber’s dedication to using innovation to enhance safety. Also, Uber can collaborate with other organizations in this industry; working with industry organizations can help Uber address issues and provide workable recommendations to authorities (Pedersen et al., 2020). 

student number 2 need to reply to him

Stakeholders are people or organizations that have an impact on or are influenced by an organization’s goals. People, communities, institutions, groups, organizations, society, and the environment can all be considered. Stakeholders are defined as both individuals who are impacted by a corporation and its operations and those who have no influence over or are unaffected by it. Others contend that those who have no effect or are not impacted by the company do not have a stake, while some claim that definitions including relationships, contracts, or transactions require a give-and-take effect (Mitchell et al., 1997).

According to the stakeholder theory, managers should consider the interests of all parties involved in the business and decide whether to maximize value. However, there has never been a single clear-cut definition of a stakeholder that is widely acknowledged. The idea of stakeholder management encourages businesses to think about how their activities and decisions may affect stakeholders (Benn et al., 2016).

According to the assignment scenario, a mother and her children were hit by a Sports Utility Vehicle (SUV) on New Year’s Eve in San Francisco, which caused major injuries and led to the loss of the mother’s daughter. Despite having his Uber application open and being on the road, the driver from the ride-hailing service, Uber, had not yet connected with or picked up a passenger. Uber is a disruptive technology firm that has quickly expanded its ride-sharing service to more than 120 cities in 36 countries, reaching 137 million people in the US with an average pickup time of under 10 minutes (Lawrence & Weber, 2020). The company’s drivers have the freedom to work whenever and as much they desire while earning a respectable income. They do so at their own risk, however, as Uber advises its drivers to contact their personal insurance provider first in the event of an accident. Uber’s entry into their markets was resisted by conventional taxi companies, which accused it of unfair business methods. As a result, Susan Bonilla, a California lawmaker, presented a bill forcing Uber and other taxi companies to offer business liability insurance right away (Lawrence & Weber, 2020).

Based on this situation and as requested in our text:

1. Which of the stakeholders mentioned do you think has the most salience, and why?

2. What do you think Uber should do in response to the bill introduced by Susan Bonilla,

and why?

In this scenario, the family that the Uber driver hit is the most salient stakeholder. They are the ones who experienced the accident’s immediate effects and sustained the greatest loss. Their interests should be the top priority for both Uber and the government.

In addition, in response to Susan Bonilla’s bill, Uber should offer business liability insurance protection to all drivers who have the app open and are prepared to accept a ride. This will assist in filling the coverage gap for drivers who are technically “on duty” but have not yet picked up a passenger. By doing this, Uber can show that it is committed to safeguarding the safety of its drivers and customers and that it takes its obligation to them seriously. Following the sad tragedy in San Francisco, this is also a crucial step in helping to rebuild public trust in Uber’s reputation and service. Additionally, Uber should keep collaborating with stakeholders and authorities to address issues and identify solutions that are advantageous to all parties.

Conclusion

Stakeholders are individuals or organizations that have an impact on or are influenced by an organization’s goals. They can be individuals, communities, institutions, groups, organizations, society, and the environment. Stakeholder theory suggests that managers should consider the interests of all parties involved in the business and decide whether to maximize value. In a scenario involving a mother and her children being hit by a SUV on New Year’s Eve in San Francisco, Uber’s driver had not yet connected with or picked up a passenger. Uber’s entry into markets was resisted by conventional taxi companies, leading to a bill introduced by California lawmaker Susan Bonilla forcing Uber and other taxi companies to offer business liability insurance.

The family affected by the accident is the most salient stakeholder, as they experienced the immediate effects and sustained the greatest loss. Uber should prioritize their interests and offer business liability insurance protection to all drivers who have the app open and are prepared to accept a ride. This will help fill the coverage gap for drivers who are technically “on duty” but have not yet picked up a passenger. This will help rebuild public trust in Uber’s reputation and service. Additionally, Uber should continue collaborating with stakeholders and authorities to address issues and identify solutions that are advantageous to all parties.