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BUSA 2030 LU Drout Advertising Project

BUSA 2030 LU Drout Advertising Project


Please read the following Data Analytics for Business case assigned for this Learning Week and please analyze and answer the Assignment(s) requested in this Case Analysis.

Case Analysis Drout Advertising Research Project Backgound and Data


Jamie received 105 responses, which are given in the Excel file Drout Advertising Survey.

Review the questionnaire and classify the data collected from each question as categorical, ordinal, interval, or ratio.

Next, explain how the data and subsequent analysis using business analytics might lead to a better understanding of stereotype versus empowerment advertising. Specifically, state some of the key insights that you would hope to answer by analyzing the data.

Use appropriate charts to visualize the data. Summarize the data using: 

frequency distributions and histograms for numerical variables, 

cross-tabulations, and

other appropriate applications of PivotTables

      to break down the data and develop useful insights.

An important aspect of business analytics is good communication. Write up your answers to this case formally in a well-written report as if you were a consultant 

  • to Ms. Drout USING our class:

0. Templa, Analytics Individual Case Analysis Consulting Report.docxDownload 0. Template, Analytics Individual Case Analysis Consulting Report.docx


In Week 4 and Week 6 you will be asked to use a variety of descriptive analytics tools to analyze the data and interpret the results. As you do this, add your insights to the report, culminating in a complete project report that fully analyzes the data and draws appropriate conclusions.

This Individual Case Analysis Drout Advertising Research Project will continue in Week 4, and Week 6.

Please develop YOUR OWN Business Data Analytics EXCEL models to support all your answers and analyses and post this(these) file(s) in addition to your Case Analysis Drout Advertising Research Project Report. 

  • .

Finally, please answer ALL Questions and Sections of this Data Analytics for Business Case with great detail AND STEP BY STEP being extremely methodical and accurate in your answers. It is extremely important that for each Question and Section, you write the entire question and you LABEL and/or PLACE the appropriate headings and subheadings clearly for EACH part of the question and/or section.


Please address, analyze, and discuss in great detail and thoroughly support and explain the what’s, how’s, and why’s of each of your answers. 

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