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BU Procter & Gambles China Success Strategic Recommendations Essay

BU Procter & Gambles China Success Strategic Recommendations Essay


This write-up should address the study questions for the case, use thoughtful analysis, and come to clear
recommendations for the company in question. It will be used to carry out interesting analysis of the situation at hand, reach recommendations based on analysis, and write up their work in a clear and convincing fashion. 

For the “Long Case Write-Up,” you should use information from the case readings (and no other sources other than our course materials) to answer the following questions. Please remember you are not supposed to have sub-headers to answer the following questions. Rather you should formulate a cohesive essay focused on strategic recommendations that answers these questions.  The objective is to provide 2-3 strategic recommendations for the firm that are then justified and supported through analyses. 

1.  What implications do the PESTEL forces have for the present (2022) and future performance of the fast-moving consumer goods (FMCG) sector in China? 

2.  What implications does the Five Forces for FMCGs in China have for the present (2022) and future performance of the FMCG sector? 

3.  Please assess P&G’s strategy (overall and in main activities) as described in the P&G in China 2022 case (only).  What did they do right and what did they do wrong?  Are they on the right track as of 2022? 

4.  How should P&G improve its sales target in China for the near future (e.g., by 2030)?  What target market and geographies should it emphasize?  Please justify your answers. 

5.  Does P&G have the right China strategy (overall and in main activities) to get there?  If not, what changes should they make?  What recommendations would you offer?

6.  What challenges or opportunities do developments in China pose for P&G’s global strategy and the way it operates globally?  How might P&G’s experience in China shape its global activities?

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