Markets and Innovation DiSc

Review the articles in this unit’s study area. Consider how marketing innovation, branding, technology, and consumer inputs have evolved over the past decade. Select two of the articles and write a post which:
Explicates (analyzes, deconstructs, and describes) the main theories, hypotheses, premises, findings, and/or implications of those two articles.
Describes a marketing branding strategy for an organization of your choice which aligns with some of the concepts and ideas described in those articles.

Gaming and Disruptive Innovation Strategy

In this unit, you will submit the Disruptive Innovation Strategy assignment.

Consider the work we have done and articles you have read from Units 1 to 5. 

Write a paper that covers the following content:

Provide a cohesive, clear, and brief introduction to your paper, including a thesis sentence.

Select an industry or organization of your choice, and provide one paragraph (4-5 sentences) describing the industry, organization, place in the industry, current innovation challenges or potentials available for disruption. Cite at least one course reading.

Describe two innovation strategies which we have studied thus far, providing a current example of its use in your chosen organization and citing at least two of the articles we have read so far.

Discuss whether virtual reality, simulations, or war gaming would be of use if you were going to deploy a platform innovation strategy in your chosen organization. Explain why this would or wouldn’t work. Cite at least one article for support.

Conclude your paper with a summation of your discussion and original recommendations or thoughts for future research or innovation implementation in your organization.