Consumer Influences Analysis Paper

Week 3 ALTERNATIVE Individual Assignment

Select a product or service with which you are familiar.

Prepare a 1,250- to 1,500-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.

Identify the demographic, psychological, and social factors that influence consumer behavior toward your product or service.

Examine how each external factor listed below affects consumer behavior, and how they influence the consumer’s decision-making process and the consumer behavior toward your product or service.

Political-Legal
Economic
Social- Cultural
Ecological
Technological
Business ethics

You must properly cite at least four (4) peer-reviewed academic sources.

Hint: You may want to preview the materials in Week Four before you begin.

Format your paper consistent with APA (6th edition) guidelines.

Review the Assignment Feedback form (rubric) for additional grading details.

Click the Assignment Files tab to submit your assignment.

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