Identify and differentiate between the different and unique challenges of business markets

COURSE CODE BCO 316 COURSE NAME: INDSTRIAL MARKETING Marketing Plan II (FINAL) Task brief & rubrics

Task

· This is an individual task.

· The task focuses on areas studied to date, requiring you to show knowledge and application in the parts stated.

· You should upload a single, correctly formatted document which may also include any relevant tables and diagrams

Continuing with the marketing plan you developed for the Midterm Assessment, complete it with according with the topics discussed in class during the 2nd part of the course with following points (but not exclusively)

1. Distribution Channels:

· Markets with direct sales (if any)

· Markets with distributors (if any)

· Markets with agents (if any)

2. Pricing Strategy:

· Pricing strategies per channel

· Take a product and show how should you fix the price according the channel

3. Communication Strategy

· Business Magazines

· Trade Shows

· Digital Tools

4. Any other factor you consider key for your marketing plan

Formalities:

· Wordcount: 2.000 words

· Cover, Table of Contents, References and Appendix are excluded from the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· Harvard style in-text citations and bibliography

It assesses the following learning outcomes:

1. Have an in-depth understanding of B2B market opportunities.

2. Identify and differentiate between the different and unique challenges of business markets

3. Apply and analyze the different B2Bsystems and processes

4. Have a systematic understanding of how theoretical concepts can be applied in business markets.

5. Critically appreciate B2B marketing strategy assessments and developments.

6. Apply and assess the tools for B2Bmarketing strategy development and implementation

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