Summative Assessment: Market & SWOT Analysis For Phoenix Hospital
HCS/498 v3
Strategic Plan Template
HCS/498 v3
Page 2 of 2
Strategic Plan Template
This course will feature a cumulative assignment starting in Week 1 and concluding in Week 5. You will complete this assignment each week using the Strategic Plan Template provided. This document will be used in conjunction with the Phoenix Hospital 5-Year Strategic Plan Scenario. It is important that you read the scenario in its entirety prior to completing the Week 1 assignment. Make sure to refer back the scenario each week as instructed for these cumulative assignments. You will record all responses to the appropriate assignments in this document. Your faculty member will also provide feedback directly through this document. This document will break down the basic steps used in strategic planning to make a strategic decision in health care. While this scenario is specifically geared toward a hospital setting, the knowledge and skills you will possess at the end of this course can be applied to any health care facility (e.g., physician’s office, long-term care, etc.).
Part 1: Mission and Vision for Phoenix Hospital
Section A
In this first assignment, you will create a mission and vision statement for Phoenix Hospital. It is important to read the Phoenix Hospital 5-Year Strategic Plan Scenario prior to completing this assignment.
Create a mission and vision statement for Phoenix Hospital. Remember that your mission and vision statements should be a strong representation of the following:
· Organization
· Organization’s goals
· Stakeholders that are impacted by the organization
· Values of the organization
| Mission for Phoenix Hospital | Vision for Phoenix Hospital |
Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.
Section B
Write 260 to 350 words on the importance of mission and vision statements to organizations in which you:
Describe the process an organization uses to develop their mission and vision statement.
Explain internal and external stakeholders involved in the process of developing the organization’s mission and vision statements.
i. Discuss the roles and responsibilities of the stakeholders.
Explain how the mission and vision is foundational to strategic planning in a health care organization.
Cite at least 1 peer-reviewed, scholarly, or similar reference to support your paper.
Part 2: Market & SWOT Analysis for Phoenix Hospital
Section A
Review the Phoenix Hospital 5-Year Strategic Plan Scenario.
Research current health care events that influence hospital or other health care facility performance. Consider using the article review from the Week 2 assignment, “Understanding Strategic Decision-Making in Health Care,” if applicable.
Complete the chart using a minimum of 700 words with the following information:
Identify 3 major market factors from the Phoenix Hospital scenario.
Analyze how the major market factors selected will affect performance of the hospital in the next 3 years.
· Consider real-life current events in health care and how those could affect hospital performance.
| Major market factor | Analyze how the major market factor affects hospital performance. |
| 1 | |
| 2 | |
| 3 |
Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.
Section B
Based on the review of the Phoenix Hospital 5-Year Strategic Plan Scenario, conduct a SWOT analysis to generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.
Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to the hospital, aging building, and availability of financial resources).
Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a competitor hospital opening two physician practices in your market).
Complete the SWOT analysis for the Phoenix Hospital 5-Year Strategic Plan Scenario. Include the following in your SWOT analysis:
· A list of perceived strengths, weaknesses, opportunities, and threats
· At least 3 items in the SWOT analysis must be related to technology, regulatory, and financials.
· You have been provided one section for each SWOT area. If you would like to add additional items to SWOT sections, please add additional line items to the table.
· An analysis of the information from the strategic decision-making scenario that supports the SWOT analysis items
Note: Think ahead in your assignments regarding how your items in the SWOT analysis will translate to objectives and strategies in Week 4. For example, a weakness like “Limited registered nurse staffing in several departments” might translate to an objective of “Increase RN staff by 15 nurses within first 6 months.” The strategy for this objective might be “Job fair at the state nursing convention will increase interest and awareness of opportunities at Phoenix Hospital.”
Table 1: SWOT Analysis
| Perceived strength (internal) | Perceived weakness (internal) |
| [Insert Response] | [Insert Response] |
| Perceived strength (internal) | Perceived weakness (internal) |
| [Insert Response] | [Insert Response] |
Analysis of existing technology information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
Analyze existing technology information.
Determine if the technology is considered a strength, weakness, opportunity, or threat for the organization.
Explain your selection.
[Give your response]
Analysis of existing financial information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
Analyze existing financial information.
Determine if the financials are considered a strength, weakness, opportunity, or threat for the organization.
Explain your selection.
[Give your response]
Analysis of existing regulatory information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
Analyze existing regulatory information.
Determine if the regulatory information is considered a strength, weakness, opportunity, or threat for the organization.
Explain your selection.
[Give your response]
Analysis of existing information from the Phoenix Hospital strategic decision-making scenario. Include the following in your analysis:
Select an additional market factor and complete your analysis.
Determine if the factor selected is considered a strength, weakness, opportunity, or threat for the organization.
Explain your selection.
[Give your response]
Cite at least 1 peer-reviewed, scholarly, or similar reference to support your assignment.
Part 3: Goals, Objectives & Final Decision for Phoenix Hospital
Section A
Based on your review of the Phoenix Hospital 5-Year Strategic Plan Scenario provided in Week 1 and your work in Weeks 1 through 3 on mission development, market and SWOT analysis, complete the table below listing 4 to 5 objectives and strategies for the facility. Explain why each strategy is important.
For our project we will define:
· Goals as broad primary outcomes desired; what we would like to accomplish
· Objectives as measurable; should contain a number
· Strategies as the approach taken to achieve the objectives; the “why” of our actions
An example is provided in the first row. Note that your strategic priorities should be areas where you believe the facility should focus in the first year of the strategic plan.
For this assignment, you can use a goal more than one time, but you need to create at least 4 to 5 measurable objectives and provide the strategy for each. Discuss why you believe each strategy is important:
1. Make Phoenix Hospital the preferred hospital in Hanover County by employees and consumers.
Make Phoenix Hospital known as the hospital with the most advanced use of technology in the region (including computer and diagnostic technology).
Make Phoenix Hospital known as the employer of choice in Hanover County.
Make this coming year the most profitable year ever.
Ensure Phoenix Hospital meets all accreditation requirements under the latest CMS regulations.
