Penny Performed Poorly While Walmart & Target Faired Better Discussion

Go to your eBook (pp. 489-491) and select Case 6: How JCPenney Sailed into a Red Ocean. For this discussion you will read and then answer ONE the following three questions for the case . Your discussion post to the one question should not exceed 200 words.

The initial post is worth 25 points. The two replies are worth 5 points each. Total points possible for the case is 35 points total. *Students must post to the question before they will be able to review other submissions.

Questions:

While all brick-and-mortar retailers face the threat of Amazon and online shopping in general, why did JCPenney perform so poorly while other retailers such as Walmart, Best Buy, or Target fare better?

Ron Johnson was hailed as a star executive at Apple, where he led the companys highly successful retail arm. As CEO of JCPenney, he applied the Apple playbook, for example, moving JCPenney toward the higher end of the market or going with hunches (we didnt test at Apple), rather than applying more traditional decision making. Why did his attempt to change JCPenneys strategic position from cost-leadership to a blue ocean strategy fail so spectacularly? What are some of the lessons?

You are part of the McKinsey strategy consulting team that the new CEO, Jill Soltau, retained to help turn around JCPenney. What recommendations would you give her? In particular, what type of business strategy would you want JCPenney to pursue, and how would you make the changes necessary? Be specific.

Our Service Charter

1. Professional & Expert Writers: Writers Hero only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Writers Hero are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Writers Hero is known for timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Writers Hero, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.