George Fox Critical Thinking on Current Issues in Business Analytics Case Study
Please follow the doc in the attachent. At least 500 Words for each question. There are total 3 questions.
And I also provide some readings you might need. Here is a reading list:
- The CEO of Williams-Sonoma on Blending Instinct with Analysis, HBR, Alber, 5p
- The Secrets to Managing Business Analytics Projects, MIT Sloan Review, Viaene & Van den Bunder, 5p
- A Road Map to Enhanced Analytics Capabilities in ‘Analytics and Business Performance: transforming the ability to compete on analytics to a lasting competitive advantage’, Davenport & Harris, Chp6
- Case Study: Target Stores: The Hunt for Unvolunteered Truths, HBR, Deigton & Kornfeld, 12p
- The Dark Side of Customer Analytics, HBR, Davenport et al, 10p