ECOM 101 Current E Commerce Businesses Discussion

Requirement:

In this project, you are required to evaluate the websites below based on what you learn from this course and your perspective. The evaluation will cover the different aspects of E- Commerce such as business idea, website design, marketing, security … etc.

You will need to analyze the business and provide suggestions to improve the current business situation.

Current e-commerce businesses:

www.karazlinen.com/

The following questions require critical thinking to be answered successfully. The answers to these questions will drive the ways of improvement of the current e-commerce business.

1. Know the business 3.5 marks
Ø What is the business? (your choice)
Ø What is the idea? (the visioning process)

Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea

Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain

Business statement.
Business vision.
Business objective.
Ø Where is the money?

o What is the companys business model?
o What is the revenue model? Give a general idea of how the business generates

revenues

Ø Who and where is the target audience? Explain demographics, lifestyle, consumption patterns, etc.

Ø Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point

Ø Describe the content of the business website

Ø Conduct a SWOT analysis for the business (Explain each point)

o At least three points for each

Ø Develop an e-commerce presence map.

o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g. marketing, customer

service, news…etc.)

2. Explain the design of the system 1.5 marks
Ø Explain in detail the design of the system (business objectives, system functionality,

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