Cemex: Global Growth Through Information Capabilities
1. Discuss the nature of the cement industry? What are the key drivers for success in that industry? How is Cemex addressing these priorities? What role do you think IT plays in addressing the key success drivers in their industry?
2. Discuss the different stages of growth that Cemex went through and the role IT played in each stage.
3. Is Cemex an example of a successful business model innovation? How would you describe its business model and what aspects are innovative?
4. What is your recommendation for what Cemex should do going forward? Support your recommendations with appropriate reasons.