BUSI 601 Comcast Company Business Environmental Analysis Review

Look for any ecological-environmental issues your company is known to face orcould logically be presumed to face. (All companies have an ecologicalfootprint which exposes them to the risk of an ecological-environmental issue.)

On that basis:

1. Define the issue. Use at least one academic or other high-quality sources to help you define the issue.

2. Draw a mind-map of the issue confronting your company. Ensure your company is clearly located on the mind-map (depending on the issue it might or might not be at the centre).

3. Identify what you think is a critical component of the issue (one component from your mind-map). There might be many critical components, but for this exercise, you must choose one.

4. Find three high-quality academic sources that help you understand that one component. (Use the standards for high quality you learned in Week 2. Note: Your articles should not directly refer to your source company—this is external research to help your company.

5. Briefly summarize the content of each academic source in your own words. Make sure you specify whether it is a theory or research article and in either case, what it concludes. (maximum of 100 words each) Read the materials on how to summarize an academic document.

6. Write a very brief memo style (not APA essay form. Use the “Ingre-Written Image Tips” and the “Developing a Business Recommendation” guides for help) report to the presumed head of your company (actual CEO or relevant Vice-President or senior manager). In this report:

• Identify the company’s issue you think is most significant. Draw upon your research to help you explain why it is an issue! This should include at least a two-line rationale for your choice of issue.
• Explain your research—why you looked at the research you did and what you learned about the company’s situation from the research. Make sure you identify the authors of the research you read as part of explaining what you found (no APA citation necessary beyond author-year identification).
• Develop one or more recommendations on how the company could respond to that stakeholder or stakeholder issue effectively based on the research you completed. For each recommendation ensure there is a logical rationale. A good rationale draws clear connections between the research, the recommendation and the company issue.

This memo report should be no longer than 350 words. (Note, it is much better to exceed the report length than to not say something you think must be said. You lose fewer marks for going over the length than for not saying something important—use your judgement.)

6. Prepare a submission to Turnitin as follows with Word .doc or .docx output, or .rtf output (not a .pdf):

• Cover page in APA style
• Your report in MEMO form
• Appendix 1: Issue definition (list all sources).
• Appendix 2: Mind-map (could be a drawing, a jpeg from a photograph, or an insert from mind-mapping software (for example Coggle). Ensure the details of the mind-map are legible in your final document.
• Appendix 3: Summary of Article 1 with an APA reference
• Appendix 4: Summary of Article 2 with an APA reference
• Appendix 5: Summary of Article 3 with an APA reference
• Appendix 6: APA reference list of all sources used in developing your report and mind-map