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BE 553 Essex Colchester Diverse Business Environment & Marketing Plan for WeChat Project

BE 553 Essex Colchester Diverse Business Environment & Marketing Plan for WeChat Project

BE 553 Essex Colchester Diverse Business Environment & Marketing Plan for WeChat Project

Topic – Choose a product / service and a country where the product / service is not currentlyfound; devise a business environment analysis and marketing plan for the chosen product /service in the targeted country.


  • § This is a full semester project designed for individuals. For example, as an internationalstudent, you may want to find products / services that have been accustomed in yourhome country such as a favourite type of food product and you wish to export to the UK,or as a home student, you can choose to market e.g., an quaint British pantomime fromthe UK into a foreign country that is not currently available there.
    • § Business environment analysis includes information that helps the marketer makemarket-planning decisions. However, its application extends beyond product andmarket analysis to be an important source of information for someone interested inunderstanding business customs and other important features of the country. Theinformation in this analysis must be more than a collection of facts with your owninterpretation and evaluation. With that said, your country analysis should containeach of the following areas:
      • – A short profile of the company, the product to be exported and the countrywith which you wish to trade.
      • – Briefly discussion of the country’s social institutions, political system, andeconomic development respectively, in order to determine competitivemarket conditions, market potential and the extent of adaptation of thecompany’s marketing mix necessary for successful market entry.
    • § Finalise your analysis with the development of 4 basic pillars of marketing strategy,i.e., product, price, place, and promotion with the major problems and opportunitiesrequiring attention in your marketing mix highlighted.
  • § You must support your arguments with evidence that will come, as appropriate, fromactual cases, from statistics and from the literature. Among the literature please payparticular attention to the academic journals. These contain the most recent researchfindings.
  • § The maximum length of the assignment is 2,000 words, 10% more or less is acceptable.Please include the PG Assignment Coversheet with your submission and to submit inWord format. Use headings and sub-headings where appropriate. Use diagrams andtables where appropriate. You may use bullet points in some, but not all, instances.
  • The referencing style should comply with the Harvard Style of referencing. Credit will begiven for evidence of extensive reading, accurate referencing and a relevant and up-to-date References section. What you cite should be in support of the theory and shouldrelate to the task. You should use a range of credible sources (e.g., journal articles andbook chapters) to support your work and not rely solely on web sources.


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