MGT 531 Impact of E Business Media on Privacy & Confidentiality Proposal Paper
This final project has three main parts. You must turn in a draft that has the first two parts completed and has at least one example of media (part 3). The instructions and rubric are below.
Total length of the project should be 13-15 pages of text (Time New Roman references and any appendix material), single-spaced (12-point font) Title (16-point font bold), heading (14-point font bold all capital) and sub heading (12-point font small letter). Be sure to include a cover page that includes the name of university, project title and names of all group members. Use subheadings to divide the sections. Use colored A4 pages to divide the sections.
Table of Contents
Part I-?? Proposal/Overview-??summary (2-??3 pages) 05 points:
For this part, you will write a short paper proposing and summarizing the project. It needs to include:
üA proposal of your main idea(s)
üA clear statement of the ethical issue that your campaign will challenge, or an ethical issue that your campaign will champion.
üWho is your intended audience and why?
üA summary or overview of the project. Here you should reference each media item that you create and explain what it should be conveying and why (of course if the media item does its job then it should be obvious what it is trying to say).
Part II-?? Why is it an ethical issue? (3-??4 pages) 10 points:
For this part you will write a short paper arguing specifically why it is an ethical issue. Here you should use some of the tools from this class. You could refer to Kants argument for the absolute dignity of human persons. You could discuss Aristotle and virtue, etc , or discuss both. For example, maybe the ethical issue is deceit. Then you argue why deception is wrong in that it uses other persons as tools, etc Or maybe the ethical issue has to do with businesses or products that cultivate vicious habits in people. Then you could argue, following Aristotle that it is wrong because of the harm it has for a persons character, etc
The main thing I am looking for here is that you have a clear ethical issue and that you give good reasons to think that it is either ethical or unethical. You could frame this short paper as a persuasive essay written (or presented) to the board of a business where some of the members are skeptical that ethics has any place in business.
Part III-?? Media Items (at least three) 05 points:
For this part, you will create at least three media items that make up your campaign. These will be graded on aesthetic appeal and on how clearly they communicate the intended message. If you want to do a video ad, then you must meet with me to get it approved.