Innovation & Creativity for Business Discussion

assessment is about doing an assignment and presentation , I’ve already done the presentation so please do the assignment and it HAS to be related to the presentation

it’s for British university so make sure that the references is in Harvard style ( references has to be less than 1500 words)

below information about it :

The innovative product or service proposed should be clearly presented and defined. It could be a new or an improved product or service, including all innovation and creativity parameters required for its business success. For example: the internal and external corporate and industry environment of the innovation proposed, the company resources engaged, the process development for the innovation, the creative idea evaluation, and the measuring framework for the innovation. The related change tools and innovation models should be present to support your report.

All industrial products or services are acceptable, but you should engage them to digital technology. For example your innovative product, if in existence, it should be changed/ improved with an incremental innovation on its product features and /or service parameters, using a digital application and/or e-business tools. Indicated list for innovative product ideas could be: Coronavirus related products or services that have to change according to the new pandemic circumstances, using technology. Digital business (for any industrial product or service). Examples: 3D printing, block chain technological products, traveling and health services available through applications, etc. Products or services from all industries are acceptable. Most of the report focuses on the product/service innovation and creativity process.

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