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Basin Business Project & Consumer Behavior Discussion

Basin Business Project & Consumer Behavior Discussion

Basin Business Project & Consumer Behavior Discussion

1. Name of the Business:

a. SBU:

b. Contact details(including email and tel #):

(Note that you can choose one division or SBU or product of the organization, and/or one geographical area where you wish to work.)

2. Identify a consumer behavior problem with a business in the area you live / work. You have to have a real business for this. 40
3. 2. Research: Qualitative data collection – (1)focus groups and/or depth interviews, at least five. Or (2) Survey (Survey Monkey has plenty of survey templates to refer). Choose one method is ok. 30
4. Analyze the qualitative data and identify the possible reasons that are contributing / leading to the problem. 30
5. Use the book and your logic in conjunction, and develop possible solutions. 50
6. Suggest how you would implement the possible one or two solutions to solve the problem in the short to medium range, i.e. 3-12 months.

. No rubric is provided, so just like life, you will use logic and knowledge to work on this. But all suggestions need to be logic based, and remember logic is never wrong.

b. Please focus on thinking and analysis, and not copying.

c. Plagiarism is dysfunctional behavior, and is dealt with by grade penalty. In some cases I have had to fail students due to this, so PLEASE DONOT PLAGIARISE.

d. The project needs to be submitted as a report, not an essay, and also with a reference page.

e. The submission will be in a drop box on the Black board.

f. The problem could be on topics like – creating value, changing consumer attitudes etc.

g. Avoid using large corporations since you may not have easy access to their management or officers.

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