Target Sustainability Audit and Report Presentation
Environmental/Sustainability Benefits: Discuss the emerging opportunities in the evolving green markets. In this part, cite strategic opportunities to pursuing green markets. One part of this would be to summarize the different green markets in the Clorox case and provide the strategic discussion as to how they successfully developed green brands or programs for the Company you have been assigned.. Summarize the benefits of these efforts for marketing, branding, reputation enhancement, and how it may relate to the IPAT model etc.
Make sure to include the takeaways from the Dannon and Clorox cases. Each case provides good examples of the benefits of CSR.
The goal is to assess the costs and, more importantly, the many substantial and strategic benefits of doing sustainability and/or CSR program at a firm. Also assess their profitability and trends in their CSR programs and how it relates to management.
It is also important that you use and cite the course readings in completing this part of the assignment. The readings have been carefully selected!
Sources used from outside the course readings are NOT NECESSARY but can be used. If you use other sources, these must be carefully and correctly cited, and your report should NOT plagiarize or you will fail the course. Any outside sources must be clearly indicated and documented, and not simply by a web address.
In the above assignment, do NOT forget the benefits that accrue to people, consumers, localities, and other stakeholders as well as the planet. Sustainability is not just about money (or solely an instrumental benefits to the firms shareholders alone). Triple bottom line thinking is required. Benefits are financial, social, and environmental, and these benefits are related to each other.
