Marketing Plan Quick Mart Inc Leading Trading Businesses Report Essay
Marketing Plan: Choose a business or marketing idea (i.e., new product/service) to deploy to the New Zealand marketplace. Your business or marketing idea must take place in New Zealand). A key element of your marketing plan is to conduct, at the very least, secondary research through the library database, or online, from reputable sources. Your marketing plan may also feature primary data (i.e., survey or open-ended responses from consumers, or businesses, directly). Note: You are NOT required to complete Step 6: Evaluation and Control. You will also need to support your environmental analysis and strategy with trusted concepts and references. Trusted sources include your textbook, journal articles and reports.
Step7: Executive Summary
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Step1: Environmental Analysis:
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Part A: The Marketing Environment
Competitive Forces:
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Economic Forces:
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Political Forces:
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Legal and Regulatory Forces:
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Technological Forces
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Sociocultural Forces
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Part B: Target Markets
Identification
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Needs Analysis
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Part C: Current Marketing Objectives and Performance
Review Marketing Objectives
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Performance Analysis:
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Step2: SWOT Analysis:
Strengths:
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Weaknesses:
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Opportunities:
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Threats:
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Matching Strengths to Opportunities, Converting Weaknesses and Threats:
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Step3: Marketing Objectives
Provide and Analyze Objectives:
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Step4: Marketing Strengths
Target Markets:
