How would you analyze the company’s value proposition and positioning?

PAPER ASSIGNMENT

Scenario

Suppose that you have been recently hired to be the general manager of a healthy-cookies company. The company has been losing money during the last 2 years. The company has been facing financial problems. However, the healthy cookies (products) your company produces taste delicious and have been well received by consumers (according to consumer surveys).

Deliverables

Given this scenario, in a 4 to 5-page paper, please answer the following questions:

(a) What type of data and information would you gather and evaluate to better understand the company’s recent performance?

(b) What are 3 strategic management tools (for example Balanced Scorecard) you would use to analyze factors influencing the company? (Please describe how you would use each tool, and what you hope to learn from using each of these tools).

(d) What would you analyze outside of the organization?

(e) How would you analyze the company’s value proposition and positioning?

(f) What are some strategic recommendations you would provide so as to improve the company’s performance?

Note: Please explain the strategic tools as best as possible. You can also use diagrams to support some of your points if necessary. Please state any assumptions you make in your analysis.

Requirements

Please be sure to address the following requirements when completing your papers:

· The cover page and reference page/s are not included in the above-stated page requirement. These should be in addition to page requirements.

· Papers need to be formatted in proper APA 7th Edition style.

· Each paper requires a minimum of at least three outside peer-reviewed sources for your references.

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