Choose a large company, such as Amazon, Apple, Disney, or Home Depot, or a company with which you are familiar to assess the planning function of management.
1. Identify the mission and vision statements of the company.
2. Describe in a total of 175 words the strategic, tactical, and operational plans employed by the company. Determine which types of managers create each type of plan.
Type of Plan
Type of Manager
3. Evaluate in a total of 350 words the company’s success in executing the three core processes of business: people, strategy, and operations.
4. Perform an environment scan, or SWOT analysis, of your chosen company. Evaluate in a total of 350 words the current direction of the company against your analysis.
Internal Factors (Inside Matters)
External Factors (Outside Matters)